NS Home Shopping Partners with 'Revu' for Influencer Marketing Collaboration
Expansion of Influencer Marketing for Strategic Products Including PB
'MeetUs Tongtong Sin Nakji' Influencer Recruitment Sees 100 to 1 Competition Ratio
[Asia Economy Reporter Yuri Kim] NS Home Shopping is strengthening communication with customers through influencers.
On the 29th, NS Home Shopping announced that it will expand influencer marketing for strategic products including private brand (PB) items by partnering with Revu, the largest influencer matching platform in Korea.
Revu is a marketing company specializing in matching influencers active on various platforms such as blogs and Instagram.
Through the partnership with Revu, NS Home Shopping expects to provide vivid information to customers via SNS content such as product descriptions and real user reviews created by influencers.
On the 16th, the first campaign after the partnership, NS Home Shopping’s premium food brand 'MeetUs' launched 'Tongtong Sin Nakji' and received over 1,000 applications for 10 Instagram influencer spots, recording a competition ratio of 100 to 1. The blog influencer recruitment held simultaneously also attracted about 1,200 applicants for 20 spots, showing high interest in NS Home Shopping’s PB products.
NS Home Shopping plans to increase brand awareness of PB products through influencer marketing and support the successful launch of newly introduced strategic products. They will introduce products tailored to each media and category through various influencers not only on TV home shopping but also on NS Mall, NS Shop Plus, and expand content utilization by linking with NS Home Shopping’s SNS channels.
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Baek Hye-yeon, team leader of NS Home Shopping’s Digital Marketing Team, said, "With the recent emergence of various influencers, interest in influencer marketing is increasing," adding, "Through the partnership with Revu, the largest influencer matching platform in Korea, we will deliver more accurate and vivid information to customers."
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