SPC Group Paris Croissant Joins Energy Saving Campaign

On the 28th, store employees at Paris Baguette Yangjae Main Branch located in Gangnam-gu, Seoul, are taking photos to commemorate their participation in the Paris Croissant energy-saving campaign. Photo by SPC Group

[Asia Economy Reporter Moon Hyewon] Paris Croissant, a subsidiary of SPC Group, announced on the 28th that it will participate in the ‘Social Agreement Ceremony for Energy Saving’ promoted by the Ministry of Trade, Industry and Energy.

Paris Croissant will voluntarily practice energy saving and greenhouse gas emission reduction, and actively engage in public promotion of carbon neutrality together with the government.

Paris Croissant will carry out the ‘Appropriate Temperature Campaign’ at over 4,000 affiliated brand stores nationwide, including Paris Baguette and Pascucci, and plans to gradually introduce LED lighting replacement and high-efficiency energy products. In addition, the company will actively promote the campaign through cash registers and digital menu boards in stores to lead efforts to raise social interest in energy saving and carbon neutrality.

They also plan to conduct a ‘Reducing Carbon Footprint in Daily Life Campaign’ (a neologism referring to the total amount of carbon dioxide generated by all human activities) together with employees. Various activities will be carried out, including plogging (an exercise combining jogging and picking up trash) involving both employees and store staff, encouraging the use of personal tumblers and cups in offices, and campaigns to reduce leftover food in company cafeterias.

A Paris Croissant official said, "As part of ESG management, we have joined social efforts for energy saving,” and added, “We will continue to strive to fulfill our social responsibility and practice environmental protection for future generations.”

Meanwhile, Paris Croissant is making various efforts to practice environmental protection. At stores, they have established an appropriate order quantity suggestion system to minimize food waste caused by returns, and continuously release products using eco-friendly ingredients and packaging materials.

This content was produced with the assistance of AI translation services.