Gwangyang City Wins 'Best Marketing Award' at Seoul International Tourism Expo

Branding of 'Day and Night Shining Gwangyang Travel' for Four Days from the 24th at Seoul COEX

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] Gwangyang City, Jeollanam-do announced on the 28th that it actively conducted emotional marketing under the slogan "Gwangyang Travel Shining Day and Night" at the 36th Seoul International Tourism Fair and won the "Best Marketing Award."

The city received the honor of the award by showcasing innovative and creative marketing techniques at the four-day fair held at COEX, Seoul, starting on the 24th.

At this fair, where travel and tourism from all over Korea gathered in one place, the city directly met domestic and international tourists and branded the value and vision of Gwangyang tourism.

In particular, eight cities and counties including Jeollanam-do and Gwangyang City jointly set up a promotional booth, distributing promotional materials and providing travel consultations together, thereby enhancing the value of Namdo travel.

Throughout the fair, the city screened promotional videos of Gwangyang tourism and actively promoted representative tourist spots, night view attractions, and hidden tourist destinations through various events that added interest to travel information.

Additionally, they held exhibitions and tasting events of processed foods using Gwangyang specialties such as maesil extract, gotgam bread, and maesil jangajji, showcasing the flavors of Gwangyang to the fullest.

Various side events held on the main stage, such as tourism seminars and influencer travel talk shows, provided valuable time presenting travel trends and response strategies in the post-COVID era.

Kim Mi-young, head of the Tourism Marketing Team, said, "Through this fair where Korea's tourism gathered in one place, we will take this as an opportunity to read tourism trends and reset the direction and goals of Gwangyang tourism."

She added, "With the increasing COVID-19 vaccination rate and the expectation of returning to daily life, we will use this as an opportunity to prepare for the rapidly recovering travel sentiment."

Meanwhile, the fair, hosted by KOTFA and sponsored by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, was successfully concluded with about 300 organizations and companies from over 40 countries participating in approximately 400 booths.

This content was produced with the assistance of AI translation services.