Shinhan Bank Opens 'SOL Lounge' for MZ Generation at Expace

Utilizing Space for Collecting MZ Generation Ideas and Providing New Experiences

Shinhan Bank 'SOL Lounge'

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 28th that it has opened the Sol Lounge, an open lounge space for the MZ generation, at Myeongdong Shinhan Xpace, an open innovation space.

Shinhan Xpace is an open research and development (R&D) space created by remodeling the building that housed the Myeongdong Station branch, where Shinhan Bank's digital personnel can freely collaborate with various companies outside the headquarters to research and test new business models and services based on digital technology.

On the 6th floor of Shinhan Xpace, Shinhan Bank created the Sol Lounge, an open lounge space for the MZ generation, providing various convenience facilities such as ▲workspaces (shared offices) ▲open seating ▲immersive seats ▲meeting rooms ▲rest areas and photo zones.

The Sol Lounge is operated by Grape, a shared space management specialist and an alumni company of Shinhan Futures Lab, Shinhan Financial Group’s startup incubation program, and in collaboration with Shinhan Bank, it plans to offer various benefits such as lounge access passes to Shinhan Sol customers.

Shinhan Bank plans to operate the Sol Lounge not only as an open lounge but also as a contact point space to collect vivid ideas from the millennial generation and customer feedback on new financial services through various events.

Additionally, Shinhan Bank plans to conduct joint research on lounge-type future financial spaces with Grape, reflecting customer feedback obtained through the operation of the Sol Lounge to utilize in future customer contact channel operations and to promote the commercialization of new fintech ideas.

To commemorate the opening of the Sol Lounge, Shinhan Bank will provide one-day lounge experience passes to Shinhan Sol customers throughout July, and plans to offer coupons with various benefits even after the event period.

A Shinhan Bank official said, "As non-face-to-face channels become more active and contact with customers gradually weakens, we hope that the various attempts of the Sol Lounge will provide an opportunity to draw a blueprint for the future bank that customers truly desire."

This content was produced with the assistance of AI translation services.