CU and MFDS Promote Balanced Diet... "Less Salty, Less Sweet"

CU is launching a convenience store honey combination meal campaign to promote a balanced diet in collaboration with the Ministry of Food and Drug Safety.

[Asia Economy Reporter Lim Chunhan] CU announced on the 28th that it will carry out a convenience store honey combination meal campaign to promote balanced eating habits in collaboration with the Ministry of Food and Drug Safety (MFDS).

This campaign was planned to inform customers about menu combinations that allow them to enjoy convenience store products "less salty, less sweet, and less greasy," in response to the increasing number of people relying on convenience stores for meals.

The introduced meal plans consist of products that consider the daily recommended intake and recommended intake per meal for adults and adolescents, and are diversely planned with Korean, snack, and Western food options to suit different tastes. Through this, consumers can learn about easy meal combinations based on products readily available at convenience stores that reduce calories and sodium while increasing protein.

To encourage balanced meals considering nutrients, CU introduced the industry's first full nutrition labeling system on lunchbox packages last month, expanding the display of calories and sodium, and launched a lunchbox series with reduced calories and sodium. On the 22nd, two additional lunchbox meal sets (seasoned chicken and fish cutlet) with balanced nutrition including sodium, calories, and protein were released. These products were also launched under the healthy lunchbox concept with calories ranging from 600 to 800 kcal and sodium below 650 mg. CU plans to continuously expand the lineup of the lunchbox meal series.

A BGF Retail official said, "The nutrition full labeling system, introduced for the first time in the industry, has received a positive response, and we are making various efforts to promote healthy meals by expanding the lineup of products applying this system." He added, "We will continue to strive to introduce diverse convenient meals that consider consumers' health and nutrition."

This content was produced with the assistance of AI translation services.