Cheil Worldwide and Innocean Sweep Cannes Lions Awards

Support for ALS and Parkinson's Patients
Technology-Idea Fusion Receives Praise

Cheil Worldwide Spain Branch's Talk Campaign.

[Asia Economy Reporter Lim Chun-han] Cheil Worldwide and Innocean Worldwide upheld their pride as Korea's leading advertising agencies by winning multiple awards, including gold, at the world's most prestigious advertising festival, the Cannes Lions.

◆ Cheil Worldwide wins 8 main awards = On the 28th, Cheil Worldwide announced that it had won a total of 8 main awards: 3 golds, 3 silvers, and 2 bronzes. The most notable campaign among the awardees was the 'Talk' campaign conducted by the Spain branch, which received 3 main awards including gold in two categories (Brand Experience & Activation, Pharmaceutical).

This campaign involved Samsung Electronics Spain branch and startup Irisbond, and was a public interest project that developed and distributed for free a mobile app to assist communication for patients with amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig's disease). The app, which applies eye-tracking technology, converts the eye movements of ALS patients into words, helping communication with the general public or other patients, and also allows use of Samsung Electronics' home IoT services.

A representative from Cheil Worldwide Spain branch said, "This project is significant in that it provided greater independence to ALS patients, thereby improving their quality of life."

Innocean Europe’s Printed by Parkinson campaign.

◆ Innocean wins first gold since establishment = Innocean won a gold award at Cannes Lions for the first time since its establishment. The 'Printed by Parkinson' campaign produced by the European branch won one gold in the Health & Wellness category and one silver in the Design category. Printed by Parkinson is a campaign planned in collaboration with Charit? ? Universit?tsmedizin Berlin, Europe's largest hospital group, to raise awareness about Parkinson's disease, which is the fastest-growing neurological disorder. It was highly praised for proposing solutions through the fusion of advanced technology and creativity.

Innocean identified objects that had become difficult to use due to hand tremors in six Parkinson's patients and undertook special production. Their motor and neurological data were recorded using electronic systems and accelerometers, then applied to a 3D printer to produce bronze outputs. The art objects visualizing the impact of Parkinson's disease on patients' lives were sold at exhibitions, and the proceeds were donated to Charit?'s research projects.

Gabriel Mata, Chief Creative Officer of the European branch, said, "Following last year's award for a German advertising company, we are very pleased to receive a major award at the world's most prestigious advertising festival. We will continue to develop Innocean's unique digital solutions to meet the needs of consumers and advertisers."

This content was produced with the assistance of AI translation services.