"Introducing Global Performance Content" LG Uplus Launches ‘U+Stage’

[Asia Economy Reporter Seulgina Jo] LG Uplus will launch a cultural and artistic joint project called ‘U+Stage,’ collaborating with world-renowned performance venues and artists, on its IPTV ‘U+tv’ and mobile application ‘U+Mobiletv’ starting from the 30th.

According to LG Uplus on the 28th, U+Stage is a service that provides new art and performance content through TV and mobile on the last Wednesday of every month. It was created to offer entertainment to customers who find it difficult to attend live performances due to COVID-19 and to revitalize the shrinking cultural and artistic industries.

This project is characterized by direct collaboration with performance venues and artists from the planning stage, going beyond simply broadcasting existing performances on TV. Especially in a situation where international travel is difficult, it provides cultural and artistic content from world-class performance venues. Additionally, through commentary by experts and artists in each field, even customers who are new to the performances can easily enjoy the works.

As the first work on the 30th of this month, U+Stage will present invited performances by famous jazz artists at the ‘New York Blue Note Jazz Club.’ Since its opening in 1981, Blue Note has been one of the most famous jazz clubs worldwide but was closed last year due to the impact of COVID-19. In response, LG Uplus partnered with the Jarasum Jazz Festival to rent the venue and arrange invited performances by world-class artists.

Customers can enjoy special joint performances by world jazz stars ‘Jo Lovazzo’ and ‘Dave Liebman,’ as well as stages by Grammy Award-winning world-renowned guitarist ‘Bill Frisell’ and the hottest young lions in the New York jazz scene.

U+Stage also offers a jazz commentary video called ‘About Jazz’ to help even those new to jazz easily enjoy the performances. Kim Jongjin, guitarist of Spring, Summer, Fall, Winter, introduces the Blue Note Jazz Club video, saying, "In the genre of jazz, music has conquered time. Even when playing songs from 60 to 70 years ago now, they remain fresh and therefore more moving."

An LG Uplus official is producing performance content of the world-renowned artist 'Bill Frisell Trio' at the Blue Note Jazz Club in New York.

On the same day, U+Stage will also present ‘Daehangno Live Season 2.’ Daehangno Live is a service that provides videos of the most popular performances currently in Daehangno, the mecca of domestic culture and arts, and received great response last year with over 250,000 users. Starting with Daehangno’s representative performance ‘Oh! While You Were Sleeping,’ which has held over 3,500 performances cumulatively, popular Daehangno performances will be released monthly. Yeonwoo Stage CEO Insoo Yoo, the producer of Oh! While You Were Sleeping, said, "I hope more people can enjoy performances through Daehangno Live."

In addition, from the 30th, LG Uplus will sequentially present ▲the opera ‘Rigoletto’ by Giuseppe Verdi, introduced for the first time at the opera festival ‘Bregenz Festival’ ▲popular performances from the domestic representative classical festival ‘Seoul Spring Chamber Music Festival (SSF),’ including the Yoon Boseon Old House Salon Concert ▲and collections by ‘Matthew Bourne,’ currently regarded as the top choreographer, such as ‘Carmen,’ ‘Romeo and Juliet,’ ‘Cinderella,’ and ‘Red Shoes.’

Jung Daeyoon, head of media partnerships at LG Uplus, said, "We planned the ‘U+Stage’ service to expand the base of customers who love culture through collaboration with the performance and art industries," adding, "In addition to popular dramas and movies, we will secure diversity in intellectual content that can enrich customers’ lives and take the lead in spreading the cultural industry through coexistence with the art industry."

This content was produced with the assistance of AI translation services.