Junggu Signs Win-Win Agreement with Seoul Rosaitgil Merchants... Why?

The area around Mallijae, where the Seoul Road Sa-it-gil was created, has become a rising spot known as 'Mallidangil' with trendy cafes and restaurants emerging since the opening of Seoul Road 7017

Seoul Rosaitgil

[Asia Economy Reporter Jongil Park] Jung-gu (District Mayor Seoyangho) signed a win-win agreement with the merchants of Seoul-ro Sa-it-gil, which connects Seoul-ro 7017 and Manlijae-ro in Jungnim-dong, together with Seoul City on the 25th.

Last December, the approximately 220m stretch of Seoul-ro Sa-it-gil (Jung-gu Manlijae-ro 197~217), which connects Seoul-ro 7017 and nearby pedestrian paths, was completely transformed into a pedestrian-centered street by eliminating the height difference between sidewalks and roads and creating green spaces. The street’s name was also decided as Seoul-ro Sa-it-gil, inspired by the shape of the path connected by the Korean letter 'siot' (ㅅ).

The Manlijae-ro area where Seoul-ro Sa-it-gil was created has become a rising spot called 'Manridan-gil' with young and trendy cafes and restaurants emerging since the opening of Seoul-ro 7017. A new local commercial district is forming due to residents moving in from housing redevelopment such as Seoul Station Xi and visitors to Seoul-ro 7017.

Until now, merchants in the area had continuously requested outdoor business permits, but approval was difficult due to insufficient pedestrian space.

The district designated the area as a 'Local Commercial District Revitalization Zone' in November last year, reflecting various opinions such as the strong will of young merchants on Manlijae-ro to revitalize the local commercial district and the increase in visitors preferring outdoor spaces due to social distancing, aiming to develop it into a popular tourist attraction and revitalize the Jungnim-dong area.

Furthermore, with the Sa-it-gil project expanding the existing 3m pedestrian path to 4.5m and improving conditions for outdoor business, outdoor business permits were granted following road occupancy permits, allowing citizens to enjoy the scenery of Seoul-ro 7017 and Sa-it-gil and use the shops starting from May this year.

The district expects that Seoul-ro Sa-it-gil, featuring a unique landscape completed by pedestrian-friendly street design and outdoor business permissions, will greatly contribute to increasing citizen convenience and revitalizing the surrounding commercial district.

For excellent results in local commercial district revitalization, the city is promoting projects such as garden and street facility installations and linkage projects with merchants, while the district forms an integrated management and support organization for the local commercial district and continuously communicates with merchants. In addition, merchants have promised to manage the streets due to outdoor business and to return social and economic benefits to the local community.

The 'Seoul-ro Sa-it-gil Win-win Agreement' signing ceremony for fulfilling these tripartite commitments was held on the 25th in the Manlijae-ro area. Jung-gu Mayor Seoyangho, Acting Director Yang Yongtaek of Seoul City Urban Regeneration Office, and Seoul-ro Sa-it-gil merchant representative Kim Solbin signed the agreement, pledging to work together in public-private cooperation to revitalize the local economy.

Jung-gu Mayor Seoyangho said, "I congratulate the birth of Seoul-ro Sa-it-gil, the first project of Seoul-ro public paths, and hope it grows into a new hot place in Jung-gu loved by many citizens." He added, "We will do our best to revitalize the Seoul-ro Sa-it-gil commercial district by communicating with residents so that this agreement can become a representative model case of public-private cooperation."

This content was produced with the assistance of AI translation services.