"All Grains in One Place"... Lotte Mart Launches Brand 'Ogokbaekgwa'

Lotte Mart introduces the mixed grain brand 'Ogokbaekgwa'.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 28th that it will launch a mixed grain brand called ‘Ogokbaekgwa.’ To allow customers to easily choose mixed grains according to their preferences, they introduced 20 products under five themes: texture, health, ready-to-cook rice without soaking, food-themed comics, and world grains.

The mixed grains themed around texture include a crunchy texture mix containing barley and oats, and a chewy texture mix containing glutinous rice, glutinous barley, and glutinous brown rice. The health-specialized mixed grains include varieties that are easy to digest, and there are also ready-to-cook mixed grains that can be cooked immediately in white rice mode without soaking.

Additionally, they offer seasonal grains recommended by food enthusiasts for spring, summer, fall, and winter; a “Mom’s Table” mixed grain created by a chef from a nameless restaurant in the Foodie Village, inspired by the rice his mother cooked; and mixed grains from around the world blended with optimal recipes.

A Lotte Mart official said, “We created the mixed grains using optimal recipes,” adding, “Since the products are proposed in an intuitive way according to the purpose of purchasing grains, we hope customers will buy the mixed grain rice they want without hesitation.”

This content was produced with the assistance of AI translation services.