Aekyung Industrial Reports 7-Fold Increase in Amazon Prime Day Sales Compared to Last Year

[Asia Economy Reporter Seungjin Lee] Lifestyle beauty company Aekyung Industrial announced on the 27th that sales during Amazon Prime Day, held over two days from the 21st to the 22nd, increased sevenfold compared to last year's Prime Day (October 13-14, 2020).

According to Aekyung Industrial, while the representative cosmetics brand AGE 20’s’ 'Signature Essence Cover Pact' continues to receive positive responses, the ‘Luna Long-lasting Conceal Fixing Cushion’ achieved first place in the ‘Amazon Hot New Releases’ (a ranking of best-selling new products) foundation makeup category during the Prime Day event period.

Since the beginning of this year, Aekyung Industrial has been growing by about 30% monthly on Amazon US, continuously increasing sales and brand awareness. In particular, in the second quarter, sales grew 180% compared to the first quarter due to the effects of Mother's Day in May and Prime Day in June, marking a stable landing on Amazon.

An Aekyung Industrial official said, “We are receiving positive responses from American consumers through Amazon,” adding, “Based on the product strength, which is the advantage of Aekyung Industrial’s brands, we plan to continue marketing activities to expand brand awareness and portfolio.”

Amazon’s annual discount event, Prime Day, is a large-scale sale held once a year, where only members who pay $13 monthly for the Prime service can purchase products.

This content was produced with the assistance of AI translation services.