"Summer~ Maxim Ice" Dongseo Foods Launches 'Summerly Mix Campaign'

[Asia Economy Reporter Lim Hye-sun] Dongseo Foods announced on the 24th that it will carry out the 'Summer Remix Campaign' to celebrate the summer season of iced coffee.

Through the new campaign, Dongseo Foods introduces a new version of the familiar 'Maxim Ice Song,' which features a cheerful melody with the repeated lyrics "Because it's summer~ iced coffee! In summer~ Maxim Ice." This new Maxim Ice Song was arranged by artists Lee Seung-yoon and Lee Moo-jin, who gained recognition through the audition program 'Sing Again,' emphasizing the unique lively atmosphere of the Maxim Ice Song even more.

This advertisement captures Lee Na-young enjoying music while drinking iced coffee on a fresh summer day, portraying a moment of relaxation in daily life with a cool cup of Maxim iced coffee. It also visually maximizes the refreshing appeal of Maxim iced coffee by intercutting scenes of Lee Seung-yoon and Lee Moo-jin passionately singing the Maxim Ice Song and coffee mix being poured into a cold glass filled with ice.

Along with this, Dongseo Foods also introduced a special package of Maxim Coffee Mix called 'Summer Remix,' which includes useful summer goods such as stainless steel mugs, cooler bags, and handy fans, available at discount stores nationwide.

This content was produced with the assistance of AI translation services.