Samsung Produces Music and MV on Lifestyle TV Theme... Collaboration with Antenna

[Asia Economy Reporter Suyeon Woo] Samsung Electronics unveiled the Samsung Lifestyle TV campaign featuring unique and talented artists from the entertainment company Antenna on the 24th.

Samsung Electronics launched the Lifestyle TV Friends campaign earlier this month to help MZ generation (Millennials + Generation Z) consumers discover the charm of Samsung Lifestyle TVs in their daily lives through various videos, music, and merchandise.

The collaboration with Antenna was planned as part of this campaign, with its signed artists Kwon Jin-ah, Peppertones, and Sam Kim each personally using ▲The Serif, which enhances the elegance of a space with its sophisticated design ▲The Premiere, which turns a home into a movie theater ▲The Frame, which allows viewers to enjoy artworks provided by famous museums and galleries worldwide, respectively, and producing music tracks and music videos themed around these products.

Musicians affiliated with the entertainment company Antenna are filming the web variety show 'SamSong.' From the left: Jung Jae-hyung, Peppertones' Lee Jang-won and Shin Jae-pyeong, Kwon Jin-ah, Sam Kim, and Yoo Hee-yeol / Photo by Samsung Electronics

Kwon Jin-ah drew inspiration from The Serif’s stylish design to create lyrics and a sweet melody, Peppertones expressed The Premiere’s progressive vibe through electronic music, and Sam Kim emphasized a groove-rich melody themed on The Frame’s interchangeable bezels according to personal taste.

The music tracks and music videos, which reinterpret Samsung Lifestyle TVs through the artists’ sensibilities, will be released sequentially starting from the end of June.

Meanwhile, Samsung Electronics, together with Antenna, produced a web variety show called 'SamSong' to introduce Lifestyle TVs in an entertaining way, which was released at 10 a.m. on the same day via Samsung Korea’s YouTube channel. This content revealed various sides of Antenna artists and previewed parts of songs themed on Samsung Lifestyle TVs, raising anticipation for the music tracks.

Yoon Tae-sik, Executive Vice President of Samsung Electronics Korea, said, "We hope that MZ generation consumers can deeply feel the unique charm of Samsung Lifestyle TVs through content that captures the original sensibilities of Antenna artists," adding, "We will continue to contribute to consumers discovering and enjoying their own tastes and lifestyles through various events."

This content was produced with the assistance of AI translation services.