AK Mall's Live Broadcasts Popular Among 3040 Office Workers... Increased Focus on Lunch and Dinner Shows

AK Mall Shasha Live logo.

[Asia Economy Reporter Lim Chunhan] AK Mall announced on the 24th that it has been receiving positive responses by increasing the proportion of live broadcasts during weekday lunch and dinner hours, targeting office workers in their 30s and 40s.

According to AK Mall, over the past three months, 'Sasha Live' had the highest number of viewers during the one-hour period starting at 11:30 AM, followed by a high viewership from 6 PM until just before midnight. Additionally, the time slot with the best response during the day was the 9 PM broadcast, which recorded an average of about 2,000 viewers. The average sales were highest during the 11 AM broadcast, which is analyzed to have been due to targeting relatively relaxed housewives in the late morning by selling childcare-related products, resulting in a good response.

Sasha Live is expanding its broadcasts not only on its own mall but also through external platforms such as Naver and StyleShare. Broadcasts conducted through Naver totaled 143 episodes, accumulating 230,000 viewers. StyleShare’s S-Sha Live, targeting young customers in their teens and twenties, also attracted an average of 1,200 viewers per broadcast.

An AK Mall official said, “Recently, many companies have been conducting live broadcasts, intensifying the live commerce competition within the distribution industry,” and added, “Sasha Live will provide greater satisfaction and shopping enjoyment to live broadcast users through interesting production planning and analysis of viewers’ consumption patterns.”

This content was produced with the assistance of AI translation services.