Hansome Opens Concept Store 'The Hansome House' in Busan

[Asia Economy Reporter Lim Hye-seon] Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 23rd that it will open a concept store, ‘The Hansome House’ Busan branch, in Jung-dong New Town, Haeundae-gu, Busan, on the 25th.

The ‘The Hansome House’ Busan branch, with a store area of 1914㎡, will showcase about 1,000 products including men’s and women’s clothing and accessories from 13 major Hansome brands such as Time, System, and Mine, mixed and arranged according to the theme of each floor. The first floor will house a women’s character store. The second and third floors will be decorated as casual stores and women’s character and men’s stores respectively, and the fourth floor will feature a VIP lounge (350㎡) where cultural lectures can be held.

Haeundae-gu, where The Hansome House Busan branch is located, is considered one of the representative commercial districts of Busan along with Seomyeon. A Hansome official said, “The Hansome House Busan branch is adjacent to the residential dense commercial district of Haeundae New Town, and within a radius of 2 to 4 km are ‘Marine City’ and ‘Centum City,’ known as representative affluent neighborhoods of Busan, so we expect high potential customer demand,” adding, “There is also abundant tourism and cultural infrastructure nearby such as Haeundae Beach and Dalmaji Hill, and it is located just a 2-minute walk from Jung-dong Station on Busan Subway Line 2, making accessibility excellent.”

Hansome’s strategy is to develop The Hansome House Busan branch into a new shopping landmark in Busan by attracting not only customers in the Busan area but also domestic and international tourists visiting Haeundae.

To this end, Hansome plans to offer stylish ‘lifestyle’ content that provides customers with new experiences. On the first floor, it will open the first domestic branch of ‘Hayford & Rose,’ one of London’s three major flower shops officially certified by the British royal family in 1924, and collaborate with the global artist company ‘Pinzle’ to exhibit collaborative artworks by artists throughout the store.

Additionally, premium laundry services will be provided on the second floor. ‘Hansome Care Plus,’ offered to premium customers, is Hansome’s eco-friendly premium laundry service specialized in high-end clothing. Customers can visit the store to submit their laundry, which will be delivered to their home after cleaning or can be picked up directly at the store.

This content was produced with the assistance of AI translation services.