Jeonggwanjang Sells 'Hwalgi-ryeok' Nationwide at GS25...Attracting Convenience Store Customers

Jeonggwanjang Hwalgi-ryeok. (Photo by Jeonggwanjang)

[Asia Economy Reporter Seungjin Lee] CheongKwanJang is targeting the convenience store market with its easy-to-use red ginseng products. Convenience stores are emerging as everyday shopping spaces, especially among single-person households and the MZ generation (Millennials + Generation Z).

On the 22nd, CheongKwanJang announced that it will sell its ampoule-type health drink, ‘CheongKwanJang Hwalgi-ryeok,’ at GS25 convenience stores nationwide. By entering convenience stores with ‘Hwalgi-ryeok,’ which has recently shown rapid growth in online malls, the company plans to further strengthen the influx of young customers.

‘Hwalgi-ryeok’ is an ampoule-type drink product that combines CheongKwanJang’s 6-year-old red ginseng concentrate with plant-based ingredients such as ginger, jujube, and goji berries, along with vitamins B and C. It is popular among young office workers as it can replenish energy with just one bottle.

Convenience stores offer excellent accessibility and sell products in small packages that reduce the price burden, unlike department stores or franchises. CheongKwanJang analyzed that consumers visit convenience stores to purchase health foods according to their daily condition. Accordingly, CheongKwanJang has steadily expanded its convenience store product lineup, from beverage products like ‘Hongsamwon’ and ‘iKicker’ to stick-type red ginseng products such as ‘Hongsamjeong Everytime Balance Fit’.

CheongKwanJang’s representative beverage product, ‘Hongsamwon,’ was launched in 1988 and has been loved for over 30 years. It entered convenience stores in the early 2000s in convenient and portable forms such as bottles and pouches, recording sales of 10 billion KRW in convenience stores alone last year. ‘Hongsamjeong Everytime Balance Fit,’ which led the popularization of convenience store red ginseng sticks, has recorded cumulative sales of over 5 million packs since its launch in 2018.

Lee Sang-chun, head of the retail business division at KGC Ginseng Corporation, stated, “As the trend of conveniently taking care of health spreads mainly among single-person households and people in their 20s and 30s, convenience store-exclusive products are steadily gaining popularity.”

This content was produced with the assistance of AI translation services.