Department Store Trio Joins 'Donghaeng Sale'... Concurrent Summer Regular Sales Also Held

Lotte Department Store will hold a regular sale under the theme "Cheer Up, Korea!" from the 24th of this month to the 11th of next month.

[Asia Economy Reporter Lim Chun-han] The three major department stores are participating in the ‘Korea Together Sale’ starting from the 24th to overcome the COVID-19 crisis and revitalize the domestic economy.

According to the industry on the 22nd, Lotte Department Store will hold a regular sale under the theme ‘Cheer Up Korea!’ from the 24th of this month to the 11th of next month. They will offer up to 50% discounts on summer new products and clearance items across all product categories including women’s and men’s fashion, accessories, and living goods. Additionally, every weekend, a promotion will be held where customers can receive up to 10% gift certificates by brand. From the 2nd to the 11th of next month, 20 cosmetic brands including Lanc?me and Yves Saint Laurent will participate, offering discounts and gifts.

To celebrate the Together Sale, a stamp event will be held where coupons are given based on the number of purchases. Customers who spend over 50,000 KRW in a single purchase at any Lotte Department Store nationwide will receive a 5% coupon, a 7% coupon after three purchases, and after five purchases, a 10,000 KRW bakery voucher usable during the sale period at famous bakeries such as Six Ovens located in Lotte Department Store.

Hyundai Department Store’s 16 nationwide stores and 17 outlets are also joining the Together Sale. From the 25th to the 29th, Hyundai Department Store’s Sinchon, Jungdong, and Pangyo branches will hold ‘Korea Fashion Market Season 3,’ offering up to 60% discounts on products from over 50 fashion brands. Until the 1st of next month, Hyundai Premium Outlet Gimpo will also participate. The Sinchon, Pangyo, and Mokdong branches will sequentially hold a ‘Special Exhibition of Small and Medium Enterprises’ showcasing fashion, accessories, and food from 20 to 30 brands. During the event, all members of the integrated membership program H Point will receive discount coupons called ‘Plus Points’ worth a total of 3 billion KRW that can be used like cash.

Hyundai Department Store will simultaneously hold its summer regular sale during the Together Sale period. Over 250 brands in fashion, accessories, and sports will participate, offering summer season new products at 10-50% off the original price.

Shinsegae Department Store will hold Korea Fashion Market Season 3 at its Gangnam, Centum, Daegu, and Gwangju branches from the 25th to the 1st of next month, offering up to 50% discounts. Shinsegae will also hold its summer regular sale from the 24th of this month to the 11th of next month, with golf apparel discounted up to 20% and swimwear up to 30%.

SSG.com will offer a 22% discount coupon daily to the first 10,000 customers using SSG Pay until the 27th, and will hold a lottery to give away tickets to SSG Landers games. On the 23rd, regular sale products will be introduced a day early through a Naver Shopping Live broadcast with discounts up to 20%.

This content was produced with the assistance of AI translation services.