Samsung C&T Strengthens SNS Communication... Providing Reconstruction and Redevelopment Information via KakaoTalk

[Asia Economy Reporter Moon Jiwon] Samsung C&T Construction Division has strengthened communication for urban renewal projects using social networking services (SNS).

On the 21st, Samsung C&T explained, "Since the spread of COVID-19, we have been actively using SNS as a means of communication with customers," adding, "We deliver information to customers through various channels such as messenger channels, the Raemian website, and YouTube."

The 'TokTok Raemian' channel provides various information related to urban renewal projects such as reconstruction, redevelopment, and remodeling. Through KakaoTalk channels, blogs, and YouTube, it delivers content helpful for the association's project promotion, including complex stories, project stories, and Raemian stories.

TokTok Raemian plans to open channels for each project site, allowing not only association members but also general customers interested in renewal projects to add as friends and receive related information.

Samsung C&T offers Raemian Home Lab experience videos showcasing advanced residential technologies and eco-friendly energy products through the Raemian website and Channel Raemian YouTube, and is conducting Raemian Class online lectures introducing information and trends about the housing business.

In February, they released a virtual housewarming video of the 'Raemian RAI Life Center,' a futuristic residential environment experience space, and have uploaded 27 Raemian Class videos this year covering real estate keywords, analysis of sales complex locations, and renewal project checkpoints.

Additionally, through the official YouTube channel, SamMulGaGe, various construction-related content is provided. Representative examples include the 'Emotional Construction' series, which entertainingly features interviews with Raemian design, interior, and landscaping experts, and the virtual architectural tour 'The DO`S`ENT,' where employees who participated in actual construction explain construction techniques and behind-the-scenes stories of buildings completed by Samsung C&T on site.

This content was produced with the assistance of AI translation services.