Mirae Asset Securities' Direct Pension Balance Surpasses 1 Trillion Won
Direct Pension Balance Increases by 500 Billion Won in 6 Months... 10-Fold Growth Over 2 Years
MZ Generation Accounts for 48% of Pension Transfer Customers
[Asia Economy Reporter Song Hwajeong] Mirae Asset Securities announced on the 18th that as of the 14th, the balance of non-face-to-face direct pension accounts (personal pension + IRP) surpassed 1 trillion KRW. Starting from 100 billion KRW at the end of 2019, it exceeded 500 billion KRW by the end of 2020, and reached 1 trillion KRW about six months later, achieving a tenfold growth in one and a half years.
A representative from Mirae Asset Securities explained, "The transfer of direct pensions has increased more than threefold compared to last year, and as a full-scale money move is underway with pension products being invested in, most transfers have been made from principal-guaranteed products such as insurance and trust products," adding, "Investment in exchange-traded funds (ETFs) within pension accounts is gaining popularity, with the proportion of ETF asset investments in pension savings accounts reaching 68%."
Among customers transferring direct pensions, the MZ generation (born between 1980 and the early 2000s) accounts for 48%, showing continuous growth, and they demonstrate high demand for investment-related content as they prefer direct investment. To reach the MZ generation, who are familiar with videos, Mirae Asset Securities provides various essential pension knowledge through its official YouTube channel "Smart Money." Pension experts from Mirae Asset Securities, including tax accountants, appear directly to introduce pensions in an easy-to-understand manner, continuously uploading pension video proposals on various topics every first and third Wednesday of the month.
Kwon Oman, Head of Digital Biz Division at Mirae Asset Securities, said, "Surpassing 1 trillion KRW in direct pension account balances was effective due to the establishment of online infrastructure and non-face-to-face consultation organizations to provide systematic non-face-to-face pension consultations in line with the untact era," adding, "We will do our best to provide optimized asset management and high-quality financial services stably and conveniently for customers' peaceful retirement."
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Mirae Asset Securities opened the industry's first Pension Asset Management Center in 2018 and operates it, providing mobile asset management services through the asset management specialized application m.ALL, and offers account opening services for non-face-to-face pension accounts and IRP accounts. Additionally, Mirae Asset Securities' direct pension savings accounts offer preferential commission benefits for online ETF trading until the end of this year.
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