Samsung Electronics Considers Holding SDC Offline... Movement Toward Normalcy Recovery

Samsung Developer Conference
Cancelled Last Year Due to COVID-19... Possible to Be Held in October-November This Year

Samsung Electronics IM Division President Ko Dong-jin is delivering the keynote speech at the 'Samsung Developer Conference (SDC)' held in 2019 at the San Jose Convention Center in California, USA.
[Photo by Samsung Electronics]

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics is actively considering holding the 'Samsung Developer Conference (SDC),' which unveils its information technology-related development tools and services to global developers and partners, offline around October to November this year. The resumption of typical business activities such as strategic marketing, which had been halted due to COVID-19, has drawn attention from related industries.

According to industry sources on the 18th, Samsung Electronics has decided to resume the SDC event this year, which was canceled last year due to COVID-19, and has begun internal discussions regarding specific schedules and methods.

SDC is an annual event where developers, designers, content creators, and other industry stakeholders gather to discuss and exchange ideas on next-generation technologies. Samsung Electronics also reveals its vision for new technologies and software. Since its inception in 2013, the event has been held around October to November in locations such as Silicon Valley in San Francisco, USA, where global IT developers gather, but it was not held last year due to the spread of COVID-19. If the offline event is held this year, it is highly likely to be hosted again in Silicon Valley.

In its early stages, SDC primarily focused on sharing new technologies in the smartphone and mobile sectors. However, recently, next-generation technologies such as artificial intelligence (AI) and the Internet of Things (IoT) have gained attention, and technology has been integrated not only into IT devices but also into various business sectors such as home appliances, expanding the related fields. At the 2019 event held in Silicon Valley, over 5,000 global partners, developers, and designers attended, where Samsung unveiled new development tools, services, and future visions in various fields including AI, IoT, user experience (UX), and security.

Samsung Electronics initially organized this event under the IT and Mobile (IM) division, but considering these trends, it is reportedly reviewing plans to expand it into a company-wide event. A Samsung Electronics official stated, "It is true that we are internally discussing the possibility of resuming the offline SDC," but added, "We are reviewing various scenarios such as holding both online and offline events or replacing it entirely with an online event depending on the COVID-19 situation, and nothing has been finalized yet."

This content was produced with the assistance of AI translation services.