[Click eStock] "Hatsu, Market Share Rises Due to Competitor Bankruptcy"

[Asia Economy Reporter Hyungsoo Park] KTB Investment & Securities analyzed on the 17th that orders are pouring in for Haatz as a competitor went bankrupt last year.

Kim Youngjun, a researcher at KTB Investment & Securities, explained, "As Entec, the second-largest range hood company, went bankrupt, orders for the product are concentrating on Haatz, the number one company," adding, "Market share has increased by 10 percentage points compared to 2019."

He continued, "It is understood that the market share increase continues this year as well," and added, "Considering the increase in replacement demand and the rise in new housing starts, this year's performance is expected to be good."

Researcher Kim also said, "They are diversifying their portfolio by expanding into indoor air quality-related businesses," and predicted, "This year's sales and operating profit will increase by 22% and 106%, respectively, compared to last year."

Haatz is estimated to record sales of 153.1 billion KRW and operating profit of 16.3 billion KRW this year.

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