CU Launches Signature Wine 'Eum! Sauvignon Blanc'... "Perfect for Summer"

CU will launch the second product of its own wine brand 'Eum!(mmm!)', 'Eum! Sauvignon Blanc', on the 18th.

[Asia Economy Reporter Lim Chunhan] CU announced on the 17th that it will launch the second product of its own wine brand 'Eum!(mmm!)', called 'Eum! Sauvignon Blanc', on the 18th.

The newly released product is a wine produced by Le Cellier du Mont Sacr?, a prestigious winery located in the south of France. The taste was personally crafted by Hugh Lehmann, who was part of the winemaking teams of Petrus and Ch?teau d'Yquem, two of the world's most famous wines.

This product features sweet and refreshing fruit aromas such as asparagus, melon, and papaya, with a light and crisp finish, making it comfortable to drink even for those who dislike the typical tannins of wine. Thanks to its moderate acidity that stimulates the palate and smooth aftertaste, it pairs well with dishes like fish and salads. The bottle label clearly indicates the flavor characteristics and recommended pairing menus for wine beginners, and it is designed with a screw cap that requires no opener for added convenience.

CU is offering a 2,000 KRW discount to customers who purchase both 'Eum! Red Wine' and 'Eum! Sauvignon Blanc' this month. On CU's membership app PocketCU, customers who purchase the 'Eum! Sauvignon Blanc Set' will also be entered into a prize event with gifts such as a Samsung Bespoke Wine Cellar, a stay voucher at Park Hyatt Seoul Hotel, and luxury hats from Helen Kaminski.

A BGF Retail official said, “We launched 'Eum! Sauvignon Blanc' to offer a wine that anyone can enjoy coolly in the summer, like beer,” adding, “We will continue to expand the 'Eum!' wine lineup and introduce various wines to establish ourselves as a specialized wine retailer.”

This content was produced with the assistance of AI translation services.