Samsung and LG Electronics to Participate in Next Year's CES Offline Exhibition... Expectation for New Technology Unveiling

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics and LG Electronics will participate in the offline exhibition of CES, the world's largest IT and home appliance exhibition held in the United States early next year. Due to the impact of COVID-19, this year's event was held online only, but with the resumption of offline exhibitions after two years, it is expected that various new technologies will be showcased directly on-site.

According to the industry on the 16th, the Consumer Technology Association (CTA), the organizer of the CES event, recently announced on its website that "next year's CES will return to Las Vegas," and that the event will be held both online and offline from January 5 to 8 next year. CTA explained, "About 1,000 companies have committed to showcasing the most innovative technologies in Las Vegas at next year's event and continue to express their intention to participate."

The list of participating companies released by CES includes Samsung Electronics, LG Electronics, and Hyundai Motor Company. Samsung Electronics and LG Electronics have confirmed their participation in the offline exhibition and are preparing to showcase various new technologies such as TVs, new home appliances, artificial intelligence (AI), and robots. In addition, global companies such as Amazon, AMD, AT&T, Google, Qualcomm, IBM, Intel, Lenovo, Panasonic, Sony, and Daimler AG have expressed their intention to participate to the organizers so far.

Samsung Electronics, which attracted attention by showcasing Micro LED and Neo QLED TVs at this year's CES online event, is highly likely to unveil Quantum Dot (QD) TVs, known as next-generation TVs, at next year's CES. Samsung Display, which produces QD panels, plans to showcase prototypes soon and begin full-scale mass production in the fourth quarter.

LG Electronics is also expected to reveal new ultra-high-definition OLED TV products next year, along with its recently focused AI, robot new technologies, and automotive electronics business vision.

This content was produced with the assistance of AI translation services.