Seven Eleven to Launch 'Spearmint Beer' at the End of This Month... Strengthening Collaboration Craft Beer

Craft beer sold at Seven Eleven.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 15th that it will release 'Spearmint Beer' as the second collaboration with the nation's long-selling gum, following 'Juicy Fresh Beer' at the end of this month.

This product is the third strategic item in collaboration with The Starlight Brewing, featuring a lager base with added mint flavor to maximize refreshment. Mint has recently become the most notable keyword among the MZ generation, forming a strong fandom. It is expected to leave a strong impression on both the mint fandom this summer and consumers looking forward to a new beer taste.

According to Seven Eleven, sales of craft beer in convenience stores have significantly increased, with collaboration beers leading the growth. In fact, Seven Eleven's craft beer sales from the 1st to the 13th of this month increased by 204.1% compared to the same period last year. Especially, the best-selling product this month is Juicy Fresh Beer, launched in March. This beer is a lager-type craft beer that contains the original Juicy Fresh gum extract, characterized by a fragrant fruity aroma and refreshing taste.

A Seven Eleven official said, "The influence of craft beer in convenience stores is growing day by day, centered on unique collaborations," and added, "We plan to continuously release differentiated craft beer products in the future."

This content was produced with the assistance of AI translation services.