Mom's Touch X Halmyeongsu, Donates 10,000 Burgers to COVID-19 Medical Staff and Vulnerable Groups

Photo by Mom's Touch

[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 15th that its store part-time workers, broadcaster Park Myungsoo, and YouTuber Jjuyang joined forces to donate 10,000 burgers for COVID-19 medical staff and vulnerable groups.

This video, recently released on the popular web variety show 'Hal Myungsoo,' is part of a 500 million KRW donation project carried out in partnership with Hope Friends Korea Food for the Hungry in April. It was prepared to deliver warm messages of support to medical personnel and vulnerable groups struggling with COVID-19.

The video is structured as a variety show combined with an avatar mission game. On that day, Mom's Touch part-timers, Park Myungsoo, and Jjuyang became each other's avatars and accumulated the number of donated burgers through reaction missions such as customers saying "Please give me a Ssaiburger," "I love you," "Please give me a Cheese Holic Burger," and "Muya-ho," conveying small joys in daily life and the touching spirit of cheerful donation.

The part-timer who worked alongside Park Myungsoo and Jjuyang in the video was an actual Mom's Touch part-time worker selected from a competition with a 30:1 ratio, showcasing abundant talent and charm as a musical major student. The total number of burgers accumulated through the mission by the three on that day was 4,120, to which Mom's Touch added 5,880, setting the total donated burgers at 10,000. The 10,000 sets of Ssaiburgers and colas accumulated that day were all donated to beneficiaries through Hope Friends Korea Food for the Hungry, along with handwritten letters from Park Myungsoo and Jjuyang.

Meanwhile, this Mom's Touch donation video has attracted great attention, recording 350,000 cumulative views on the YouTube channel as of the 14th.

This content was produced with the assistance of AI translation services.