CJ OnStyle Selects Companies for 'Challenge! Startup'... Broadcast Opportunities and Cash Prizes Offered
[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 15th that it has selected six companies through its win-win program 'Challenge! Startup' after about three months of training and evaluation. The selected companies will be given the opportunity to appear on CJ OnStyle broadcasts along with a total prize of 200 million KRW.
'Challenge! Startup' is CJ OnStyle's representative win-win program that imparts overall business experience to startups. The six selected companies are innovation technology-based firms that proved their excellence through step-by-step evaluations and training courses. CJ OnStyle reviewed applications received in March and initially selected 26 participating companies. Seoul Startup Hub and CJ OnStyle provided individual consulting on product planning, branding experience, market development, and prototype production services where needed among these companies. The final selected companies were confirmed through a demo day and multi-faceted evaluation held at the end of April.
The selected companies possess unique business ideas and product technologies. 'Shaple's hair dryer has received favorable reviews for its styling effect, earning the nickname 'cost-effective Dyson hair styler.' 'NineLab's tumbler UV sterilizer was developed in response to users' inconvenience in cleaning. 'Natural Solution EMC' offers a product that maximizes exercise effects by providing ultrasonic stimulation to specific body parts. Other representative products from the selected companies include 'The One Living's warming plate, 'Pltris's office gardening products, and 'Semisysco's eco-friendly small electric vehicle EV Z.
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CJ OnStyle plans to showcase the products of the six selected companies on its broadcasting programs this year. They will mainly be offered on the small business free broadcast '1 Company 1 Premium Product' without sales commission, but depending on product characteristics and supply volume, they will also be sold through the CJ OnStyle mobile application and mobile live commerce. Due to high satisfaction among participating companies, up to four additional companies are planned to be selected this year.
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