Ottogi's Jin Bibimmyun Loved by Baeksabu... Also Pairs Well with Samgyeopsal and Yukhoe

[Asia Economy Reporter Lim Hye-sun] Ottogi's 'Jin Bibimmyun' is the first in Korea to use tamarind sauce as a secret sauce, gaining consumer love for its refreshing yet spicy flavor.

The unique point of 'Jin Bibimmyun' is that it applies the delicious spicy flavor know-how of Jin Ramen, which is used as an all-purpose soup base in various dishes, to create a richer seasoning taste and addictive spiciness. Additionally, the refreshing taste of bibimmyun using tamarind, a spice mainly used in Southeast Asia, and the generous portion size?reflecting consumer feedback that one serving of bibimmyun is not enough?are strengths of Jin Bibimmyun.

For the advertisement, Baek Jong-won, known as 'Baeksabu,' participated again this year following last year. In the commercial, Baeksabu announces the 'Jin Bibimmyun launch' against the backdrop of the sea with refreshing waves and seagull sounds. The sight of Baek Jong-won personally mixing the Jin Bibimmyun, making even the sounds appetizing, stimulates the appetite further. The ad also emphasizes Jin Bibimmyun's unique advantages of 20% more generous portions and the secret sauce with the line "No one can replicate this taste," highlighting its differentiated flavor. Jin Bibimmyun surpassed 20 million units sold within just two months of its launch.

Ottogi explained, "Jin Bibimmyun is delicious on its own, but since the secret sauce is plentiful and tasty, it goes well when mixed with any ingredients." They also shared online episodes emphasizing that the refreshing and spicy secret sauce of Jin Bibimmyun pairs well with rich ingredients such as sea urchin roe, tuna belly, and yukhoe (Korean-style raw beef). In particular, pork front leg meat is a recommended ingredient personally suggested by Baeksabu, and they highly recommend trying it at home.

This content was produced with the assistance of AI translation services.