Fortune Focuses on Interview with Coupang Chairman Kim Beom-seok
Invited Lecture with Global CEOs at the Fortune Global Forum
Emphasizing an Innovative Customer-Centric Culture under the Theme 'Innovative E-commerce: Korea's Perspective'
[Asia Economy Reporter Kim Cheol-hyun] The American business magazine Fortune focused on Chairman Kim Beom-seok, who was invited as a keynote speaker at the '2021 Fortune Global Forum.' It introduced Coupang as "the protagonist of this year's most talked-about IPO," highlighting Chairman Kim's responses regarding Coupang's innovative services and challenges.
On the 10th, Fortune published an article summarizing the forum's highlights, giving significant attention to the background of Coupang's dawn delivery service and its convenient return service. In an interview with Fortune reporter Lucinda Shen, Chairman Kim focused on explaining Coupang's 'customer-centric culture,' which has established the company as a new global standard in e-commerce.
The 'Fortune Global Forum' is an event where global leaders gather, providing an opportunity to reaffirm Coupang's international status as a dominant player in the global e-commerce market. Chairman Kim, who is leading Coupang's expansion into Asian markets including Japan and continuing its global progress, participated as a keynote speaker alongside Kevin Johnson, CEO of Starbucks; David Taylor, Chairman of P&G; Brian Chesky, co-founder and CEO of Airbnb; and Chuck Robbins, Chairman of Cisco Systems.
In the interview video, Chairman Kim emphasized, "To understand Coupang's evolution, one must first grasp Coupang's mission to create a world where customers say, 'How did we live without Coupang?'" He added, "Rather than gradually improving customer experience, Coupang pursues a direction of transforming customer experience explosively."
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Chairman Kim also summarized the background of Coupang's dawn delivery service, which customers are most enthusiastic about, as "a result of grappling with the typical trade-off factors in e-commerce?expanding product selection while shortening delivery times." He further stated, "We invested billions of dollars over several years and exerted tremendous effort to secure unprecedented technological capabilities that fully integrate every process from order to delivery."
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