Qingdao Celebrates 1st Anniversary of Non-Alcoholic Beer Launch with Event

[Asia Economy Reporter Lim Hye-seon] BeerK announced on the 11th that it will hold a 'Non-Alcoholic First Birthday Party' event to celebrate the 1st anniversary of the launch of Tsingtao Non-Alcoholic, the non-alcoholic beer of the global beer brand Tsingtao.

Launched in June last year, Tsingtao Non-Alcoholic is a pioneering non-alcoholic beer introduced by Tsingtao among imported beers. Sales in the first quarter of this year grew by about 52% compared to the previous quarter, and online channel sales alone increased by 97%. This event was prepared to celebrate the 1st anniversary of the launch and to express gratitude to customers who have shown great support so far.

The participation method is simple. Leave a comment on the official Tsingtao Instagram or Facebook event post about the moment you most wanted to drink Tsingtao Non-Alcoholic, then tag a friend you want to share it with to complete the entry. A total of 221 winners will be selected by drawing, and the event runs until the 20th. The announcement will be made on the 24th.

One first-place winner will receive a pure gold one-don first birthday ring and one box (12 cans) of Tsingtao Non-Alcoholic. Twenty second-place winners will receive one box (12 cans) of the product and a 20,000 KRW gift certificate for Baedal Minjok, and 200 third-place winners will receive one box (12 cans) of Tsingtao Non-Alcoholic.

Tsingtao Non-Alcoholic follows the exact brewing method of Tsingtao Brewery, but removes only the alcohol in the final stage and adds more than twice the malt compared to regular lager beer to replicate the lager taste.

This content was produced with the assistance of AI translation services.