Jeil Health Science Launches New Advertising Campaign for 'Keppentec'

New advertising campaign image for Cheil Health Science's 'Kepentec' featuring actor Ji Jin-hee as the advertising model (Photo by Cheil Health Science)

[Asia Economy Reporter Chunhee Lee] Jeil Health Science announced on the 10th that it has selected actor Ji Jin-hee as the advertising model for the patch-type arthritis and muscle pain treatment 'Keppentec' and will launch a new advertising campaign.

This advertisement features the main message "Tech your pain away," emphasizing the technological prowess of 'Keppentec.' Actor Ji Jin-hee, who stars as the advertising model, highlights that "the difference in patches is essentially the difference in 'tech'," conveying to viewers that Keppentec incorporates three key technologies: pain relief, inflammation care, and breathability.

In particular, the breathability technology refers to the airflow method applied to Keppentec, which allows air to flow between the skin and the product. This technology facilitates air circulation, promoting smooth sweat and moisture discharge, thereby minimizing skin discomforts such as chafing that may occur in cases of delicate or sensitive skin.

In addition to the Keppentec TV advertising campaign, Jeil Health Science plans to simultaneously broadcast a YouTube advertisement linked with the TV commercial, featuring the social media (SNS) concept of actor Ji Jin-hee, who enjoys taking expressionless selfies.

A representative from Jeil Health Science stated, "To expand Keppentec's consumer base, we plan to imprint the brand image not only on customers in their 50s and 60s but also on the 20s to 40s age group who experience joint and muscle pain due to excessive exercise and work."

This content was produced with the assistance of AI translation services.