Samhwa Paint Announces '2022-2023 Color Trend'

5 Color Trend Keywords to Watch in the Industry

Samhwa Paint announced the '2022-2023 Color Trend'.
[Photo by Samhwa Paint]

[Asia Economy Reporter Kim Jong-hwa] Samhwa Paint Industrial Co., Ltd. Color Design Center announced the 'SHIFT: 2022-2023 Color Trend' on the 10th.

'SHIFT (Samhwa Insight for Future Trend)' is a color trend content proposed by Samhwa Paint in line with the phenomenon of seeking new changes across all industries after the pandemic.

This color trend reflects the rapid entry into the Metaverse era and the lifestyle trend emphasizing wellness, selecting five keywords: ▲Digital Reality ▲New Way ▲Feeling Well ▲Still Placid ▲Chord Keeping.

The keywords 'Digital Reality' and 'New Way,' representing the blurring boundaries between virtual and real worlds and the new cultural leadership of the MZ generation, propose high-tech colors of blue and purple, and vivid pink and yellow tones, respectively.

With the growing importance of everyday wellness, 'Feeling Well' and 'Still Placid' were selected, composed of clear and transparent pastel colors expressing pleasant comfort, and tone-on-tone neutral colors such as bright beige and gray conveying comfortable and hygienic stability.

'Chord Keeping,' representing the harmony of city and nature, sustainability, and the harmony of history and present, suggests natural colors dominated by green and brown, suitable for use both inside and outside spaces.

Lee Sang-hee, head of Samhwa Paint Color Design Center, said, "The 2022-2023 color trend announced this time can be applied to architecture, interior, product design, digital content, and more," adding, "Samhwa Paint plans to continuously share color trends in the future, hoping that experts in each industry will receive abundant design inspiration."

Meanwhile, the 'SHIFT: 2022-2023 Color Direction' video capturing the color trend can be viewed on Samhwa Paint's official YouTube channel and the Color Design Center website.

This content was produced with the assistance of AI translation services.