DB Insurance Launches Mobile Social Magazine 'PromiLife'
[Asia Economy Reporter Oh Hyung-gil] DB Insurance announced on the 10th that it will revamp its customer newsletter 'Promy Life' into a mobile-based social magazine.
Adopting content and design optimized for viewing on smartphones, it will be delivered through various channels such as DB Insurance's KakaoTalk Plus Friend, website, and blog.
The main content is created by experts such as securities analysts and doctors. They select the most essential economic and health information for daily life and explain it in an easy-to-understand manner based on knowledge and experience. Some columns are produced as videos to allow customers to easily watch and understand them.
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A DB Insurance official said, "In line with the untact era after COVID-19, we will continue to make efforts to strengthen communication with customers by conveniently delivering more useful information through various media."
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