GS25 and OB Beer Launch 'Nordisk Beer'... "A Lager with Perfect Balance"

Nordisk beer sold at GS25.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 10th that it will release 'Nordisk Beer,' its 8th differentiated craft beer, in collaboration with the Nordic-style outdoor brand Nordisk.

Nordisk Beer is a lager-type craft beer made with 100% malt and noble hops. The subtle floral aroma characteristic of noble hops perfectly balances the sweetness of the malt, creating a beer that is easy to enjoy without burden. Production is handled by KBC, a craft beer collaboration specialist brand that incorporates OB Beer’s brewing technology.

The can design features the beige color representing the identity of the outdoor brand Nordisk, with the signature polar bear logo displayed on the front of the can. Nordisk was established in Denmark in 1901 and has over 100 years of history. It is an outdoor specialty brand popular among enthusiasts for its innovative and sophisticated product characteristics and unique Nordic feel.

To commemorate the launch, GS Retail has prepared an event through its integrated membership app, The Pop. Until the end of this month, customers who purchase Nordisk Beer and accumulate GS&POINT will receive one stamp per product. Every 4 stamps grant one entry opportunity, and through a draw among participants, approximately 35,000 prizes including Nordisk Meatgard tents, various tents, water jugs, and Yours Butter Garlic Popcorn will be awarded.

A GS25 representative said, “We collaborated with OB Beer and Nordisk to launch a product that offers customers seeking craft beers with unique personalities and differentiated tastes a new experience they have never had before. We hope customers enjoy the distinctive Nordisk Beer and get lucky with various prizes such as water jugs through the launch event.”

This content was produced with the assistance of AI translation services.