CU, Pyeonstorang Surpasses 10 Million Sales... "Massive Success in Media Commerce"

The cumulative sales of collaboration products between CU and KBS's 'Shinsangchulsi Pyeonstorang' have surpassed 10 million units.

[Asia Economy Reporter Lim Chun-han] CU announced on the 10th that the cumulative sales of collaboration products with KBS's 'New Product Launch Pyeonstorang' have surpassed 10 million units.

Pyeonstorang is a new-concept cooking competition entertainment program with the concept of meeting the menu featured on yesterday's broadcast as a product at convenience stores today. Since 2019, BGF Retail has been exclusively launching various products in collaboration with the program.

From the first winner, comedian Lee Kyung-gyu's Majangmyeon, to the recently aired actor Ryu Soo-young's Ttochi Chicken, there have been 26 menu items reborn as products at CU. Recently, due to customer requests, not only simple meals such as gimbap and dosirak but also HMR and meal kits like cup rice and cold noodles have become available.

BGF Retail has been actively supporting the production of Pyeonstorang for three years because of the triple benefits of promoting the consumption of domestic agricultural, fishery, and livestock products, developing differentiated products, and donations. The most consumed domestic agricultural product is rice. About 900 tons of Korean rice have been consumed through various products such as Majangmyeon, the first winner, Kkokko Deopbap, Suran Deopbap, and Wando Abalone Gamtae Gimbap. The donation fund, created from a portion of the sales revenue of Pyeonstorang products, has also exceeded 200 million won in cumulative amount.

A BGF Retail official said, “Through continuous collaboration with Pyeonstorang, we will introduce differentiated products using domestic raw materials to customers and strive to support local farms struggling due to COVID-19.”

This content was produced with the assistance of AI translation services.