Lotte Chilsung Beverage Donates Proceeds from 'Zero Collection Exhibition' with Homeplus and Community Chest of Korea

Lotte Chilsung Beverage collected the sales proceeds from the donation campaign "Zero Collection Exhibition," held in collaboration with Homeplus throughout April, and donated beverage products to seven regional headquarters of the Community Chest of Korea nationwide.

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 9th that it will donate beverage products to seven regional headquarters of the Community Chest of Korea (Sarangui Yeolmae) nationwide by collecting the sales proceeds from the donation campaign "Zero Collection Exhibition," held in collaboration with Homeplus throughout April.

The Zero Collection Exhibition is a campaign planned by Lotte Chilsung Beverage, Homeplus, and Sarangui Yeolmae to promote a culture of good consumption. It is a social contribution activity where consumption leads to donations, practicing sharing in daily life, and involving consumers, companies, and charitable organizations.

The Zero Collection Exhibition was held throughout April at Homeplus stores nationwide and its online shopping mall. Consumers participated in donations by purchasing zero-calorie and alcohol-free products such as "Chilsung Cider Zero," "Pepsi Zero Sugar," "Trevi," and "Kloud Clear Zero." Lotte Chilsung Beverage and Homeplus each contributed 1.5% of the sales proceeds, totaling 3%, in beverage products to Sarangui Yeolmae to be used for low-income families.

Lotte Chilsung Beverage plans to sequentially deliver beverage products worth a total of 12 million KRW, raised together with Homeplus, to seven regional headquarters of Sarangui Yeolmae nationwide. The beverages delivered to each regional headquarters will be distributed to low-income households within the respective areas.

A Lotte Chilsung Beverage official said, "We are pleased to be able to deliver beverages to low-income families with the donation funds raised through good consumption involving consumers, companies, and charitable organizations," adding, "We will continue to strive to fulfill our corporate social responsibility and practice neighborly love by collaborating with various partners."

Meanwhile, Lotte Chilsung Beverage has been carrying out various sharing and volunteer activities, including supporting special shoes for children with walking disabilities, attaching signboards on sales vehicles to find missing children through the Green Ribbon Campaign, supporting gifted art students in partnership with the Green Umbrella Children’s Foundation, and donating to the Angel Free Meal Center.

This content was produced with the assistance of AI translation services.