Summer Vacation Plans: Preference for 'Secluded Private Pensions' and Short Trips Increasing...

2021 Summer Vacation Trends Explored Through TMON Customer Survey

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Jeon In-cheon) announced on the 8th that, ahead of the peak summer vacation season, a survey revealed that 6 out of 10 people plan domestic travel, and among accommodation types, detached pensions are preferred.

In the survey conducted from the 1st to the 6th targeting 650 customers, 61% of respondents answered that they "plan to go on a domestic trip." Those who said they would "stay home" or "postpone and take a vacation later" each accounted for 18%.

Additionally, the most desired travel theme for summer vacation was "detached pool villas/pensions where you can enjoy peace and quiet," with 48% of responses. This result appears to reflect travelers' desire to take a safe summer vacation amid COVID-19. "Beach vacations in summer" (21%) came next, followed by "romantic camping in a forest full of phytoncide" (18%) and "luxury hotel stays in the city" (11%).

As for preferred vacation destinations, Gangwon (32%) took first place, surpassing Jeju (20%). Next were Gyeongsang (13%), Jeolla (11%), Busan (6%), Chungcheong (5%), Seoul (4%), Gyeonggi (4%), and Incheon (2%). The number of people preferring short vacations also increased. Those planning 3-4 day vacations accounted for 67%, the highest, followed by 2 days or less (24%), 5-6 days (6%), and 7 days or more (3%).

Furthermore, consumers' desire for overseas travel, suppressed due to COVID-19, remains high. More than half of respondents (53%) said, "If it weren't for COVID, I would definitely have traveled abroad," and 51% expressed willingness to travel abroad after vaccination if a vaccine passport is introduced.

Meanwhile, TMON is holding an "Early Summer Festival" throughout June, offering summer vacation products at special prices.

This content was produced with the assistance of AI translation services.