JaAn Bio Launches SelecOnHealth Personalized Dietary Supplement Recommendation Service

[Asia Economy Reporter Hyunseok Yoo] JaAnBio announced on the 7th that it has introduced the personalized health functional food (hereinafter HFF) program ‘Celecon Nutrition Calculator’ to the global healthcare platform ‘Celecon Health’.

The newly introduced ‘Celecon Nutrition Calculator’ is a program designed for modern people who find it difficult to accurately know the necessary nutrients. Users can use it to receive recommendations for HFFs customized to themselves. By entering information such as age, gender, height, weight, and the HFFs currently being taken, users can easily identify which nutrients are being excessively consumed unnecessarily or which nutrients are lacking.

In addition to providing detailed information on each nutrient, it is designed based on the average daily nutrient intake recommended per person by the World Health Organization (WHO), providing consumers with reliable information. Also, by using the ‘Customizing (tentative name)’ feature, users can receive recommendations for customized HFFs according to individual physical characteristics, diseases, needs, and preferences.

A JaAnBio official said, “As HFF consumption becomes more common recently, consumers have increasing questions about whether it is okay to take multiple types of HFFs simultaneously or to take them with medicines,” adding, “The Celecon Nutrition Calculator is a data-based nutrition program that provides solutions related to essential nutrient intake or prevention of excessive intake.”

He continued, “In the future, once the Celecon Nutrition Calculator is activated, we plan to expand the service to include regular subscriptions for personalized HFFs,” adding, “It will be a smart service that selects and delivers customized HFFs according to an individual’s lifestyle, preferences, physical characteristics, and preferred price range without having to research and worry about which nutrients are needed or which brands are good.”

Meanwhile, JaAnBio selected the bio-healthcare business as a new growth engine last year and has been rapidly expanding related business divisions. The global healthcare platform ‘Celecon Health,’ which opened at the end of last year, has sold over 64,000 products from more than 650 brands in just over six months since its launch. Last month, it acquired the HFF and superfood manufacturing and distribution company ‘MaeHong L&F’ and is currently undergoing a merger.

Also, earlier this year, JaAnBio strengthened its own research capabilities by acquiring a research institute of a domestic listed company and signing a joint research business agreement in bio-healthcare with Seoul National University. Currently, it is promoting diversification of its PB brand portfolio through exclusive distribution rights in Asia for global healthcare brands from the U.S. and Germany, as well as exclusive online sales contracts for well-known domestic health functional food brands.

This content was produced with the assistance of AI translation services.