Renault Samsung, 2022 XM3 - Casual Brand Covernat Event

Starting to Target the Main Customer Base 'MZ Generation'

[Asia Economy Reporter Yoo Je-hoon] Renault Samsung Motors announced on the 7th that it will operate a showroom and hold a prize event at the casual brand Covernat Hongdae flagship store until the 20th to celebrate the launch of the 2022 XM3.

According to Renault Samsung, the pop-up showroom displaying the XM3 will also feature a summer vacation concept lookbook photo shoot collaborated with Covernat.

Various customer events will be held on-site. Customers who upload photos taken with the XM3 vehicle in the showroom to social networking services (SNS) with hashtags will be entered into a draw to win prizes such as a ViewSonic Smart Beam and an XM3 camping wagon.

Additionally, visitors can apply directly for the main XM3 sales base event, "Gather all those who are sincere about XM3," using iPads placed on-site. Winners will be selected by lottery to receive Baskin Robbins single regular gifticons and Starbucks Americano gifticons.

Furthermore, Covernat will give away the 2022 XM3 through a lottery to customers who purchased 2021 Covernat summer items on the online fashion platform Musinsa.

Kim Tae-joon, Head of Sales and Marketing at Renault Samsung, said, "We collaborated with Covernat to match the tastes of the MZ generation, the main customer base of the XM3," adding, "We plan to actively communicate with the MZ generation to effectively convey the charm of the 2022 XM3 and continue its success."

This content was produced with the assistance of AI translation services.