Simmons Bed Opens 'Simmons Gallery Busan Haeundae Branch'

A Special Charm Evoking a Private Beachside Cafe with an Open-View Terrace

Simmons Bed, flagship store 'Simmons Gallery Busan Haeundae Branch' exterior. [Photo by Simmons Bed]

[Asia Economy Reporter Kim Jong-hwa] Simmons has opened the 'Simmons Gallery Busan Haeundae Branch' in Jung-dong, Haeundae-gu, Busan.

'Simmons Gallery' is Simmons Bed's directly operated flagship store and a lifestyle showroom that attempts differentiated spatial communication by region.

The Simmons Gallery Busan Haeundae Branch is located at the Haeundae Cultural Center intersection, surrounded by large apartment complexes and more than ten elementary, middle, and high schools. Near the store, shopping and convenience facilities are concentrated, including the large electronics store Samsung Digital Plaza Haeundae Branch and the busy Jwadong Traditional Market, attracting a diverse customer base such as families with children, newlyweds, and office workers.

The Simmons Gallery Busan Haeundae Branch, housed in a standalone four-story building, offers a pleasant shopping environment and a bright, sophisticated atmosphere created by contrasting colors on each floor. In particular, it showcases the 2021 Fall/Winter new frame products that complete a modern bedroom ambiance.

The Simmons Gallery Busan Haeundae Branch features blue-tone accents reminiscent of the blue sea and an open terrace.

On the 2nd and 3rd floors, highlighted by blue stripe painting evoking the Haeundae sea, the popular models from Simmons' representative mattress collection, 'Beautyrest,' are displayed together. The 4th floor, where white tiles and navy carpet harmonize, boasts a terrace with an unobstructed view. Inside, the new frame Lato and super single (SS) size beds suitable for children's rooms are introduced.

To commemorate the opening of the Simmons Gallery Busan Haeundae Branch, Simmons Bed is holding a gift event based on purchase amounts at the store. The gifts are limited in quantity and may end early when sold out.

Meanwhile, Simmons Bed is running the 'Cool Summer Night' promotion for customers who want to create a comfortable sleeping environment early due to the early heat. Popular models from the representative mattress collection Beautyrest are available at up to 17% off, and popular bed frames and room sets are offered at 10-30% discounted prices. Certain frames and room sets provide up to 30% off, while new frames, sofas, and tables offer a 10% discount. During the promotion period, gifts will also be given on a first-come, first-served basis according to purchase amounts.

This content was produced with the assistance of AI translation services.