McNuggets in BTS Set Sold for 100 Million Won... US Media Calls It "The Strangest Impulse Buy in the World"

Chicken nuggets auctioned with a character from the game. Photo by 'Among Us' official social media (SNS)

[Asia Economy Reporter Seoyoung Kwon] Fast food brand McDonald's teamed up with singer BTS to release a BTS set menu, and a piece of McNugget chicken from the set was auctioned on the internet for over 100 million KRW.

On the 4th (local time), US IT media outlet The Verge reported that a single McNugget from McDonald's was sold for $99,997 (approximately 110 million KRW). The final price including shipping was exactly $100,101.20.

According to the media, eBay member Polizna (22), who lives in Utah, USA, discovered a McNugget resembling a character from the game "Among Us" in the BTS set menu and listed it for auction on the 28th of last month starting at 99 cents. "Among Us" is a globally popular mafia-style mobile game, and Polizna explained that the nugget resembling the game's character would be shipped frozen and sealed to the winning bidder.

There were no bidders for a while after Polizna posted the auction. However, two days later, a user started bidding at $14,869.69, igniting the auction. On the 2nd, the bid exceeded $50,000, and on the closing day, it was sold at a price 100,000 times the starting price.

The "Among Us" management team also showed interest in the auction frenzy. On the 2nd, they posted an image on their official social media account showing the game character alongside the auctioned McNugget. They also posted a witty message to McDonald's official account asking, "Share the money with me or send me the McNugget for free."

Meanwhile, Polizna, who first put the McNugget up for auction, expressed surprise, saying, "I initially expected $50." She added, "I don't think the winning bidder will actually buy the McNugget. But I'm happy just to be part of this auction," and "Even if I don't receive the money, I'm satisfied."

Meanwhile, US IT media outlet CNET commented on the auction, saying, "It may be the perfect gift for 'Among Us' and BTS fans, but it could also be the strangest impulse purchase in the world."

This content was produced with the assistance of AI translation services.