'BMW Excellence Lounge'

'BMW Excellence Lounge'

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[Asia Economy Reporter Changhwan Lee] BMW Korea announced on the 4th that it will operate the ‘BMW Excellence Lounge’ for BMW Luxury Class customers at Signiel Busan in Haeundae-gu, Busan, from the 9th to the 15th.


The BMW Excellence Lounge, which first opened in May at D Museum in Seongsu-dong, Seoul, is a private event operated for BMW Excellence Club members, BMW Luxury Class model customers, and potential customers to provide a premium experience infused with everyday lifestyle.


Participating customers can experience the BMW flagship coupe New 8 Series Golden Thunder Edition, a limited domestic model of only 13 units available for pre-order exclusively to invited customers, at the BMW Excellence Lounge venue.


The luxury flagship sedan New 7 Series with special colors, flagship SAV New X7, and high-performance luxury coupe New M8 will also be exhibited. Participants can test drive their models of interest with separately prepared vehicles.


A variety of cultural and artistic programs will also be held. On the evenings of the 9th and 12th, performances and talk concerts under the theme ‘Culture & Music’ will take place.


On the 9th, singer Kang Hyungho, active in the Phantom Singer 2 winning team Forestella, and musical actor Bae Doohun will perform, and on the 12th, musical actors Kim Sohyun and Son Junho will offer a time of conversation with fantastic harmony.


The ‘Signature Class,’ a lecture series inviting experts from various fields, will cover diverse topics ranging from arts to sports, including ▲‘Music Class’ by musical music director Kim Moonjung ▲‘Golf Class’ by national heroes Park Seri, inducted into the LPGA Hall of Fame, and Park Jieun, a first-generation USLPGA player ▲‘Wine Class’ by sommelier Jeong Habong ▲‘Auction Class’ by auctioneer Son Icheon ▲‘Swarovski Jewelry Class’ by jeweler Park Dahi.



Additionally, music director Kim Moonjung will perform a piece composed by thoughtfully reflecting on the feel and distinctiveness of each model available at the BMW Excellence Lounge, elegantly enhancing the atmosphere on site.


This content was produced with the assistance of AI translation services.

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