NH Nonghyup Card Conducts Local Community Happiness Sharing Project for ESG Management

Support for Nationwide Social Contribution Activities Including Assistance for Underprivileged Groups and Community Contributions

[Asia Economy Reporter Ki Ha-young] NH Nonghyup Card announced on the 4th that it will carry out the 'Local Community Happiness Sharing Project,' which supports social contribution activities of nationwide sales headquarters and branches, until November to strengthen ESG (Environmental, Social, and Governance) management.

The Local Community Happiness Sharing Project is part of practicing ESG management and supports public interest activities for local communities, such as supporting marginalized groups in rural areas and scholarship projects for the development of agriculture and rural areas.

NH Nonghyup Card's nationwide sales headquarters and branches will discover welfare projects suitable for each region's circumstances and carry out various activities that contribute to the local community. NH Nonghyup Card plans to support these activities with a public interest fund created by accumulating a certain percentage of the usage amount of the 'New Rural Love Check Card.'

Over the past year, NH Nonghyup Card has led the realization of social value by conducting various social contribution activities, including supporting agricultural products and kimchi sharing events for marginalized groups, providing donations for flood recovery, and donation projects to overcome COVID-19 as part of the Local Community Happiness Sharing Project.

An official from Nonghyup Card said, "We accumulate a portion of card usage amounts into a public interest fund to enhance Nonghyup's public value and naturally practice ESG management, returning it to society," adding, "We will continue to promote various social contribution activities to coexist with local communities and fulfill social responsibilities."

This content was produced with the assistance of AI translation services.