KB Kookmin Card Forms Big Data Alliance with GS Shop and LG Uplus
Participation in Cross-Industry Data Fusion Platform... Expectation to Strengthen Data Competitiveness
[Asia Economy Reporter Ki Ha-young] KB Kookmin Card is expanding its big data alliance with different industries such as GS Shop and LG Uplus.
On the 3rd, KB Kookmin Card announced that it signed a business agreement for mutual cooperation in the data sector, including participation in the 'Cross-Industry Data Fusion Platform,' with GS Shop and LG Uplus at the KB Kookmin Card headquarters in Jongno-gu, Seoul.
The Cross-Industry Data Fusion Platform, which GS Shop and LG Uplus are expected to join, was created in May last year through a partnership between KB Kookmin Card and seven companies including ▲AB180 ▲Lotte Department Store ▲Danawa ▲Junggonara ▲T-money ▲Topas Travel Information.
This platform is currently operated by AB180, a data infrastructure specialist company, and combines various big data fields such as ▲consumer data ▲shopping data ▲search data ▲transportation data held by each participating company to be utilized for hyper-personalized marketing and new business discovery.
KB Kookmin Card expects that with GS Shop and LG Uplus joining the platform, it will be possible to secure vast and high-quality big data related to distribution and telecommunications, as well as enhance data competitiveness and create mutual synergy through diverse data fusion and cooperation among participating companies.
A KB Kookmin Card official said, "We will continue to expand partner companies participating in the platform and strive to discover new businesses based on data," adding, "We plan to grow the 'Cross-Industry Data Fusion Platform' into a leading private sector data fusion platform that provides customers with high-level data services such as hyper-personalized services."
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Meanwhile, KB Kookmin Card has been actively carrying out activities to innovate data business and lead the market, such as launching 'DataRoot,' an open data integration business platform based on big data in various fields including consumer data and public data, in February.
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