Hive, SM, JYP and 8 Other K-pop Production Companies Launch Joint Committee for OTT Music Usage Response

[Asia Economy Reporter Choi Dong-hyun] The Korea Music Content Association announced on the 2nd that 11 major domestic and international record producers have launched the 'Broadcast Transmission Committee' to discuss issues related to the use of music by over-the-top (OTT) video streaming service providers.

The Music Content Association plans to use the committee to discuss key issues and policies related to the use of music in online video services such as VOD on OTT, IPTV, and SO (broadcast platform operators). The committee includes major K-pop agencies such as HYBE, the agency of the group Bangtan Sonyeondan (BTS), as well as SM, YG, JYP, and leading domestic record producers.

The committee suggested that platforms should create a virtuous cycle structure that expands the market through growth and increases the revenue of rights holders. Additionally, it pointed out the need for ▲ establishing a collaborative system between rights holders and users to enhance transparency in copyright distribution ▲ discussing legal and institutional frameworks to ensure business stability and user convenience ▲ introducing equitable collection regulations based on the value perceived by consumers.

A representative of the Music Content Association explained, “The committee is expected to serve as a representative negotiation channel for record producers' rights, which have been relatively neglected compared to authors.”

OTT providers have recently been in conflict with the music industry over music copyright fees used within content. Last month, music copyright organizations such as the Music Content Association and the Korea Music Copyright Association formed the ‘OTT Music Copyright Win-Win Council’ together with domestic OTT operators.

This content was produced with the assistance of AI translation services.