Gwangju Bank Launches Event to Celebrate Surpassing 10 Trillion Won in Assets

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju Bank (President Song Jong-wook) announced on the 2nd that its newly established Digital Finance Center, dedicated to non-face-to-face customer management, will hold an event to celebrate surpassing 1 trillion KRW in assets.

The event will be conducted in two parts.

First is the event titled “Welcome~ Is this your first time going contactless?” targeting customers who have not signed up for savings or time deposits through non-face-to-face channels within the past year.

The first 2,000 customers who subscribe to a fixed monthly installment savings of 100,000 KRW or more, or a time deposit of 1 million KRW or more for at least six months will receive a Starbucks Americano coupon.

The second event is “Let’s go contactless with deposit and withdrawal accounts too!” Customers currently using loans from Gwangju Bank who have set their payment account at another bank and change their payment account to Gwangju Bank will receive a Starbucks Americano coupon, limited to the first 1,000 customers.

Participation in the event is limited to customers who have consented to receiving text messages or mobile marketing, and those who meet the requirements will be automatically entered. Customers who meet the event conditions during the previous week (Monday to Sunday) will be given the coupons on a first-come, first-served basis via mobile text message every Wednesday.

Detailed information about the event can be found on the Gwangju Bank website or by contacting the Gwangju Bank customer center.

The Gwangju Bank Digital Finance Center was newly established in January by assigning specialized staff with comprehensive consultation capabilities for deposits and loans as well as digital sales expertise.

Without visiting a branch, comprehensive consultation services equivalent to face-to-face channels are provided to financial consumers, capturing the hearts of non-face-to-face customers and recently announcing the achievement of 1 trillion KRW in financial assets within a short period.

Gwangju Bank segments its customers using a digital transaction score and assigns dedicated staff to provide customized financial consulting by understanding customer characteristics and needs. During consultations, if customers experience difficulties subscribing to products or using services through non-face-to-face channels or have additional inquiries, one-stop service is provided through real-time responses.

In particular, to facilitate in-depth communication with financial consumers, a dedicated corner for the “VIP Consultation Reservation Service” was created within the Gwangju Bank Smart Banking app.

Non-face-to-face VIP customers can consult with dedicated staff through various methods such as chat, video calls, and phone consultations regarding deposits, loans, tax savings, and other services. They can receive both real-time and reservation consultations.

Jung Min Cho, head of the Digital Finance Center, said, “In line with the increasing demand for digital financial transactions, we will do our best to develop non-face-to-face customized exclusive products and services so that non-face-to-face customers can easily and conveniently use financial services. Additionally, we will strive for inclusive and systematic customer management so that digitally vulnerable groups are not excluded and can experience non-face-to-face financial services.”

Meanwhile, Gwangju Bank is focusing on qualitative growth through strengthening digital capabilities to overcome the regional limitations of local banks amid fierce competition in the financial sector, including the entry of fintech and big tech companies into the financial industry.

They are working on improving digital products and services to build innovative strategies that encompass both face-to-face and non-face-to-face channel sales, thereby securing competitiveness in digital sales.

This content was produced with the assistance of AI translation services.