Dongwon F&B Launches High-Protein Snack Bar 'Dongwon Chamchi Protein Bar'

Dongwon F&B 'Dongwon Tuna Protein Bar' 2 Types.

[Asia Economy Reporter Seungjin Lee] Dongwon F&B announced on the 2nd that it has launched two types of ‘Dongwon Tuna Protein Bar’ (Original, Choco Lopin) that allow easy protein intake.

The ‘Dongwon Tuna Protein Bar’ contains 6g of protein, which accounts for 20% of the total weight of 30g. This is the amount of protein that can be consumed from one boiled egg, and the product’s calorie content is only about 140 kcal, making it a nutritious snack as well as a light energy supplement before and after exercise. The price is 1,800 KRW.

The ‘Dongwon Tuna Protein Bar’ was released in two types: the Original product, which features a savory taste with almonds, peanuts, and domestically produced brown rice, and the Choco Lopin product, which adds sweetness with chocolate and five grains including rice flour, wheat, corn, oats, and barley. Additionally, each product uses bonito powder to add a subtle umami flavor.

Along with the launch of the ‘Dongwon Tuna Protein Bar,’ Dongwon F&B will conduct collaborative marketing with Netmarble’s emotional adventure RPG ‘The Second Country: Cross Worlds,’ scheduled to be released on the 10th. Dongwon F&B added fun by featuring the character ‘Destroyer,’ who is responsible for physical beauty in ‘The Second Country,’ on the product packaging. Netmarble plans to present various events together with the ‘Dongwon Tuna Protein Bar.’

Based on its expertise in ‘protein foods,’ Dongwon F&B launched the 100% chicken ham ‘Richam Protein’ last month, followed by the release of the ‘Dongwon Tuna Protein Bar.’ Dongwon F&B plans to continuously introduce products that focus not only on protein content but also on the essence of food?taste?targeting the rapidly growing protein food market.

A Dongwon F&B official said, “As interest in health increases, the number of customers who want to conveniently and deliciously consume nutrition will continue to grow. We will continue to introduce various protein foods to satisfy both consumers’ health and taste.”

This content was produced with the assistance of AI translation services.