Pulmuone's Protein Drink 'It's Protein' Sells 1 Million Bottles in 3 Months

Pulmuone 'It's Protein'.

[Asia Economy Reporter Seungjin Lee] Pulmuone Foods announced on the 2nd that the cumulative sales of its protein drink "It’s Protein," launched at the end of February, have exceeded 1 million bottles in just three months.

Each 260ml bottle of "It’s Protein" contains 15g of protein and 400mg of calcium, which corresponds to 57% of the daily nutritional intake. Following Pulmuone's strict no-additive policy, no sweeteners were used, and the product is low-fat for a healthier option.

The three flavors?‘Grain,’ which captures the taste and aroma of savory grains; ‘Decaffeinated Latte,’ a coffee enjoyed without caffeine concerns; and ‘Choco,’ featuring the rich and deep flavor of cocoa?are each popular with their unique concepts.

The popularity of It’s Protein stems from focusing on creating a ‘delicious’ protein drink from the development stage. This directly translated into positive consumer responses.

Pulmuone plans to expand the lineup by launching new flavors of It’s Protein in the future. They are also developing products with lower sugar content than the current It’s Protein for a healthier experience. Additionally, a new functional beverage that allows easy and tasty collagen supplementation is in preparation.

Lee Hyangmi, Beverage PM at Pulmuone Foods, stated, “As interest in health increases and demand for products that allow convenient health management grows, It’s Protein has been loved since its launch.” She added, “We will focus on expanding Pulmuone’s beverage portfolio in line with market trends by continuing to expand online channels and digital marketing, especially centered on convenience stores.”

This content was produced with the assistance of AI translation services.