SK Stoa Builds Digital Studio... Accelerates Eco-Friendly Management

SK Stoa has installed one of the largest LED screen media walls in the country and became the first in the industry to introduce a real-time rendering graphics program.

[Asia Economy Reporter Lim Chunhan] SK Stoa announced on the 2nd that it has installed one of the largest LED screen media walls in Korea and introduced the industry's first real-time rendering graphics program.

In 2018, SK Stoa built the industry's largest in-house media center and introduced a low-power, eco-friendly studio by installing all lighting with LEDs. Last year, it implemented broadcasting using Full 3D graphic virtual reality (VR) technology.

By using the real-time rendering (expected completion view) program, it is possible to check the results and create the finished work on the spot without waiting separately to confirm the completed product. This enables efficient content production by instantly trying various presentations according to the product. As a result, production time has been shortened, and video quality has also advanced further.

Additionally, by constructing the media wall, the annual set production cost for programs can be reduced by about 30% or more. Until now, set structures tailored to the characteristics of each product had to be installed for every broadcast, and for regular programs, it was difficult to continuously store the set equipment.

An SK Stoa official said, “Through optimizing the broadcasting production environment, we can offer customers more immersive broadcast videos and differentiated new shopping experiences,” adding, “We will expand into an extended reality (XR) studio to provide diverse shopping experiences to customers through differentiated broadcasting production and strive to lead the industry.”

This content was produced with the assistance of AI translation services.