LG Electronics Launches Cultural Marketing for Rollable TV 'Signature OLED R' in Russia

[Asia Economy Reporter Suyeon Woo] LG Electronics is strengthening VVIP marketing in overseas markets by leading with the world's first rollable TV, the 'LG SIGNATURE OLED R.'

On the 2nd, LG Electronics announced that it recently held an event at the Pushkin Museum in Moscow, Russia, inviting VVIP customers to introduce the LG SIGNATURE OLED R. LG Electronics conducted an event that combined art to allow Russia's premium customers to directly experience the differentiated value of the product.

The LG SIGNATURE OLED R was installed in the center of the museum's main hall, showcasing various masterpieces, including world-renowned artworks, with the OLED's overwhelming picture quality where each pixel emits its own light. Additionally, a ballet performance by principal dancers of the Bolshoi Ballet was held against the backdrop of the LG SIGNATURE OLED R. The performance, synchronized with the screen rolling in and out, created a harmonious scene where technological innovation and art became one, capturing the attention of the customers.

Since October last year, LG Electronics has been exhibiting the LG SIGNATURE OLED 8K at the Pushkin Museum, introducing major exhibition pieces to visitors with vivid images. The Pushkin Museum is one of Russia's representative art museums, also famous for its interior design that harmonizes with the exhibited artworks.

LG Electronics recently exhibited the LG SIGNATURE OLED R at the Pushkin Museum of Fine Arts in Moscow, Russia, and held an event inviting VVIP customers. Dancers from the Bolshoi Ballet in Russia are performing a ballet in front of the LG SIGNATURE OLED R. Photo by LG Electronics

Previously, LG Electronics collaborated with luxury jewelry brand Bulgari and luxury car brand Bentley to conduct ultra-premium marketing introducing the LG SIGNATURE OLED R to VVIP customers.

The LG SIGNATURE OLED R allows various spatial expressions that were impossible with conventional TV form factors, depending on the degree to which the screen is rolled in. It supports Full View, where the entire screen is visible; Line View, where only part of the screen is exposed; and Zero View, which completely hides the screen.

Youngnam Noh, Executive Director and Head of LG Electronics Russia, said, "We will continue to introduce the differentiated lifestyle that the LG SIGNATURE OLED R offers to ultra-premium customers."

This content was produced with the assistance of AI translation services.