E-Land Electronics Launches High-Quality Fruit Brand 'Seonhan Fruit'

On the 1st, a live broadcast commemorating the launch of E-Land Sunhan Fruit is being held at the fruit auction market in Garak Market, Seoul.

[Asia Economy Reporter Lim Chun-han] Electroland announced on the 2nd that it will officially launch the fruit brand ‘Seonhan Gwail’ created in partnership with Seoul Cheonggwa and start selling it on the Electroland shopping mall.

Seonhan Gwail is a brand that sells the top 10% of excellent domestic fruits carefully selected by veteran fruit auctioneers from Seoul Cheonggwa, a legally authorized wholesale corporation of Garak Market. Seonhan Gwail features fresh delivery, shipping fruits auctioned at dawn on the same day to the metropolitan area based on morning orders, using dedicated fruit delivery vehicles so consumers can receive products safely without worrying about damage.

On the morning of the 1st, Electroland also conducted a broadcast via Naver Shopping Live from the fruit auction site at Garak Market for about an hour. The Electroland live broadcast that day attracted great popularity with 33,000 real-time viewers.

Electroland has prepared various events as well. A special fruit exhibition will be held until the 6th, selling fruits at specially discounted prices. Additionally, the first 1,000 customers who write a review after purchasing fruit by the 16th will receive an additional 2kg of high-quality chamoe melon.

An Electroland official said, “As a leading domestic home appliance distribution company, we introduced Seonhan Gwail so that consumers can easily purchase high-quality products not only for home appliances but also for food through Electroland,” adding, “We will continue to make efforts so that consumers can reasonably purchase high-quality fruits by combining Electroland’s 30 years of distribution know-how and the expertise of Seoul Cheonggwa, which has represented Korea’s fruit auctions for 80 years.”

This content was produced with the assistance of AI translation services.