Amid US-China Tensions, Xi Jinping Calls for Creating a Media Environment to Showcase China's National Strength

[Image source=Yonhap News]

[Asia Economy Reporter Kim Hyung-min] Amid escalating tensions between the U.S. and China, Chinese President Xi Jinping has emphasized the need to create globally influential media outlets to promote a friendly image of China and lead international public opinion.

According to China Government Network and others on the 1st, President Xi ordered the strengthening of efforts to internationally promote China’s image and national power during the 30th collective study session of the Political Bureau of the Communist Party of China.

President Xi stated, "In the new situation, it is important to enhance international communication capabilities," adding, "We must create an external media environment favorable to reform and development that matches China’s comprehensive national strength and international status."

He noted that the Communist Party of China has traditionally placed great importance on external communication work, saying, "We have been organizing internal propaganda systems and creating internationally influential media to promote the overseas expansion of Chinese culture."

He said, "We must focus on building a strategic communication system with Chinese characteristics and enhancing international communication influence, the appeal of Chinese culture, China’s affinity, the persuasiveness of the Chinese language, and leadership in international public opinion."

In this process, President Xi also mentioned the need to strengthen propaganda about the Communist Party of China to internationally spread the advantages of socialism with Chinese characteristics, as well as China’s spirit and values, and to further disseminate Chinese culture.

He proposed, "We should strive to widely promote China’s excellent culture worldwide and create an image of China that is humble, trustworthy, and respectable."

Furthermore, he said, "Based on the five-thousand-year-old Chinese civilization, we must comprehensively showcase China’s development concepts, advocate multilateralism, reject unilateralism, and derive a fair international order," emphasizing the need to convey China’s voice to the world in sophisticated and diverse ways.

This content was produced with the assistance of AI translation services.